Bible marketing

I found this in the local supermarket (see today's placemark) when staying with my Aunt in the San Fernando Valley in 1992. It was pretty tasty actually. What a mental way to sell healthy bread though! At least, it seems mental to me, but I guess it works, in that market. Canada's different again, but it's interesting how different techniques are used to appeal to different markets. This would never work in a million years in Europe, except possibly as comedy novelty bread.

Details: Minolta X-500, 50mm lens, exposure not recorded. Thousand Oaks, California, March 1992. Placemark.